Goodness Gracious vows to source all our ingredients from the USA except when either (a.) the USA does not grow that ingredient (like bananas) or (b.) another country does a better job (as is the case with grass-fed lamb from Australia and New Zealand).

Goodness Gracious dedicates themselves to traceability of every ingredient and full transparency of sourcing. They trace each ingredient received to the lot number of a finished product. Likewise, they can trace the lot number of each finished product back to its constituent ingredients. It's called forward and backward traceability.

Goodness Gracious promises that their food and treats will be minimally-processed. They hand craft ingredients into treats using low temperature air-drying sufficient for killing food borne pathogens while retaining the fullest nutrition and flavor possible.

Goodness Gracious assure you that they will use only whole food ingredients that serve a nutritional purpose. This means their products contain no byproducts, no meals, no preservatives, no feed-grade ingredients, no fillers, and no additives (like glycerin or rice syrup). They also contain no soy, no corn, and no gluten-containing grains (like wheat, barley, or rye). Goodness Gracious will never use white potato or white rice either.