Happy Howies Soft Beef Rolls are love at first bite! These amazing treat rolls are the only high-value training treat with fewer ingredients that doesn’t crumble in your hands. Made in the USA with 100% natural beef, these soft rolls cut up easily into smaller pieces that are an excellent way to hide pills, use as a food topper or simply to reward your dog! Howies Howies meat rolls are one of the top choices of our AKC dog show customers for bait in the show rings as well as a training treat!